A graphic designer that I would like to become is a brand and identity designer who develops a work that is beautiful, modern, and conveys a message or story to the audiences. Works that can express myself, and my life in the form of minimalism. Minimalism is a philosophy where we live with things that are most valuable and remove things that distract us. Not only remove the excess, but it will also change our life where we are able to let go of those emotions, distractions, and situations that weigh us down. This philosophy is inspired by art, and design. Additionally, the designers that live by this philosophy and inspire me are Kenya Hara, art director of MUJI, and Dieter Rams, a German industrial designer, where they convey the message and story in their works, the values of their brand, and the principles upon items creations.
Furthermore, there are areas that I need to improve for example, how to design effectively, the use of typography in minimalist design, and the balanced use of an image. However, not to only focus on skills that I'm weak in but also get inspiration from other designers and learn from them. Plus, I would like to generate more exposure to my work like to try using Behance and Dribbble to share my work with the audience. I would also like to work with a group of creative designers to share our ideas and thoughts on a project.
10 Annotated Bibliography
Book
Brilliance Audio. (n.d.). The Laws of Simplicity: Design; Technology; Business; Life. S.l.
The Law of simplicity book is about 10 laws of simplicity. There is three simplicity which are basic simplicity, intermediate simplicity, and deep simplicity. However, each of this simplicity has break into three laws. So there are ten laws in total which will enlighten us on the simple way to achieve simplicity is through thoughtful reduction, organize our clutter of objects/concepts/functions to make them simpler and more manageable. Also, to learn on the knowledge that makes everything simpler, and we need to know the simplicity and complexity they need each other, which means the more complexity in the market, the more something simpler stands out. Furthermore, context, emotion, trust, failure, and simplicity is about subtracting the obvious and adding the meaningful these are also a part of laws that can be found in this book. Besides, there are three keys is relevant to the subject of simplicity, the first key is away, which says more appears like less by simply moving it far, far away. The second key is open, which represents openness to simplify complexity. For the third key is power, use less, gain more. This is a book that will simplify both your life and the things you may work on or design.
Slade, C. (2016). Creating a brand identity: a guide for designers. London: Laurence King Publishing.
In this book there are two aims in which the first one is introducing branding, a complex and fascinating area of visual communications that spans the practical skills and techniques of graphic design as well as aspects of social and cultural theory. However, the second aim is to provide creative tools both theoretical and practical that will enable us to tackle designing our brand, from researching the target consumer to considering the name, as well as how to apply the final brand identity.
Journal Article
Wang, G. (2016). Some Principles of Visual Design for Computer Music. Leonardo Music Journal, 26(26), 14–19. doi: 10.1162/lmj_a_00960
This article presents observations on expressive visual design for computer music, focusing in particular on real-time integration of graphics and audio. The author describes specific projects as examples supporting a set of design principles that range from “user-oriented” to “aesthetic” and other observations. Examples include audio visualization, game-like interfaces, and mobile musical instruments.
Best, S. (2006). Minimalism, subjectivity, and aesthetics: rethinking the anti-aesthetic tradition in late-modern art. Journal of Visual Art Practice, 5(3), 127–142. doi: 10.1386/jvap.5.3.127_1
Each believes that minimalism presents a model of subjectivity, and each produces an account of subjectivity that is both embedded in the work and yet produced by the viewer’s interaction with it. Furthermore Krauss and de Duve demonstrate in their analyses of minimalism are that there are other ways of thinking about subjectivity in art. By retracing the complexity of their arguments, their explicit refiguring of subjectivity in the art can be more clearly seen.
Others
Muji - The Global Strategy Behind The Japanese No-Brand Brand. (2019, October 26). Retrieved from https://martinroll.com/resources/articles/strategy/muji-the-global-strategy-behind-the-japanese-no-brand-brand/
This article is about the story behind the Muji brand which the minimalistic logo, packaging, and store design, which embodies Less is More. Besides, Muji corporate philosophy consists of 3 pillars which are quest value, positive spiral, and best partnership. Moreover, in this article, they also mention the brand strategy the key brand success factors of Muji include design minimalism, personalization through the universality, and leverage on digital. Also, brand communication where Muji spends very little on advertisement or promotion, but they focus more on the thought and philosophy behind its products. From this article, we can see how the brand set up in a simple and minimalist and quality design.
15 Minimalist Graphic Design Examples to Inspire You. (2020, April 7). Retrieved from https://www.shillingtoneducation.com/blog/minimalist-graphic-design/
There are some elements of Minimalist design for designers to accomplish their goals. For example, the standard of using a typeface in minimalist design is Arial, Verdana, Trebuchet, and Lucida Sans. To create a balanced image is required in which the image has to exist on a grid, keeps information and elements organized. Besides, color and the use of negative white space are also an important component when designing or producing a product. These are the elements to keep the design simple and to achieve the aims of minimalist design.
Press, C. (2019, January 6). Dieter Rams: Principled Design At The Philadelphia Museum Of Art. Retrieved from https://www.forbes.com/sites/claytonpress/2019/01/04/dieter-rams-principled-design-at-the-philadelphia-museum-of-art/#63b9f5c05cce
This article is about the German designer Dieter Rams principles design at the Philadelphia Museum Of Art. The exhibition focuses on the icons objects that Rams designed, from radios, clocks, and cameras to kitchen appliances and furniture. Besides, they explain the ideas of the products that Rams produce.
Tucker, E. (2017, February 8). Dieter Rams' furniture showcased in Modular World exhibition at Vitra Campus. Retrieved from https://www.dezeen.com/2017/02/06/modular-world-exhibition-dieter-rams-furniture-vitra-design-museum/
The exhibition at the Vitra Design Museum in Weil am Rhein that focuses on Dieter Rams furniture. In this article, I can see the furniture product that design by Ram's other than the electronic products from the furniture product. The design and the design of the electronic products are similar. Also, the article states that, he designed adaptable furniture that could be used flexibly in different living environments and the furniture is in functioning solutions for sustainable living.
In this video, I've understood more about Dieter Rams 10 principles of good design. For example, he mentioned a calculator in which he explained what he cares more and focus on a product. Also, he said that we need to look deeply over the sources on what, how, and how many of the things we use are the things that are important in product design.
Lu Yong Zhong has explained one of his works, which is an incense holder that looks like a flute I love the idea of incense holder works because he said that the smoke will come out from the different holes when it's burning inside the incense which it will give a feel of the passage of time. Besides, he also mentioned that he prefers simplification to an extreme reduction and hopes to reduce as much as we can without sacrificing the spirit.
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