Globalization

Internationalization of design, manufacturing and the market place. A product may be design in one country, with the manufacture of its component parts and final assembly taking place in a number of countries, across the world, the place for the product may also be international.

Coca Cola Global marketing strategies company's, popular advertising slogan and catchy jingles played. It is the first commercial sponsor of the Olympic Games in Amsterdam in 1928.

Coca Cola operates through multiple local channels it manufactures and sells concentrates, beverage bases, and syrups to bottling operations. Coca Cola in the UK mostly use cans, rarely use of bottles and their advertisement focuses on capturing the audience with different emotions. For examples, USA ( individualism / independence ) , South Africa/ India ( family bonding / festival spirit ), and China ( unity / patriotism ). For the colors, number, symbols, and images need to translate well across cultures. Examples, in Japan unlucky color is black, China unlucky color is red and Islam significant color is green.

Coca Cola brand colors, they released cherry & diet coke, and their lack of consistent coloring meant that these beverages were seen as competition by customers. Once these issues were dealt with, the Coca Cola brand family started to become more consistent with its branding, making it one of the most recognized drinks in the world.

Product differentiation, the product meets the needs and wants of the individual market. Examples of cherry coke and vanilla coke, Diet coke, vitamin water.